The concept includes a tool for measuring an organisation’s reputation in several stakeholder groups, primarily regional leaders, but also other stakeholders such as population, customers, investors and employees etc.

The reputation survey measures the following main areas:


Products and services

Work environment

Social responsibility and ethics




The concept was developed by Sentio Research Norway AS and Sintef bedriftsutvikling AS.

The results are benchmarked against an overall total, as well as against a sector when survey samples permit.

For more information about regional reputation management contact Roar Håskjold: or (+47) 905 48 892.